Identity Design for Lather & Stitch

Logo design for Lather & Stitch, a one-woman business specializing in handcrafted crochet and natural soaps.

Lather & Stitch
Columbus, Ohio, United States

The Concept

After studying the business nature with its owner, my approach was that the logo should express the essential aspects of the craft: esthetics [beautiful]; responsibility [natural]; purpose [functional]; and technique [stitched].

Another aspect of my approach is to create two separable elements (logotype and symbol) that blend smoothly into an integrated logo and yet each of which is unique enough to identify Lather & Stitch on its own.

The Symbol

The Logotype

Logotype Features

The Colors

The Logo


The Card

Business Card

Fabric Tag

5cm x 5cm fabric tag to be filled manually
8cm x 8cm fabric tag

Prepared by Ahmad Ajlouny
For Ashley’s Lather and Stitch
Oct 2014

See this project on Behance


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