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Ahmad AjlounyAhmad Ajlouny
Licensed Graphic Designer in Dubai
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Identity Print

Identity Design for Lather & Stitch

  • Post author By Ahmad
  • Post date November 5, 2014


Logo design for Lather & Stitch, a one-woman business specializing in handcrafted crochet and natural soaps.

Lather & Stitch
Columbus, Ohio, United States

The Concept

After studying the business nature with its owner, my approach was that the logo should express the essential aspects of the craft: esthetics [beautiful]; responsibility [natural]; purpose [functional]; and technique [stitched].

Another aspect of my approach is to create two separable elements (logotype and symbol) that blend smoothly into an integrated logo and yet each of which is unique enough to identify Lather & Stitch on its own.

The Symbol

The Logotype

Logotype Features

The Colors

The Logo

lather-and-stitch-logo

The Card

card
Business Card

Fabric Tag

fabric-tag
5cm x 5cm fabric tag to be filled manually
fabric-tag-big
8cm x 8cm fabric tag

ahmadajlouny
Prepared by Ahmad Ajlouny
For Ashley’s Lather and Stitch
Oct 2014

See this project on Behance

  • Tags identity design, infographic, Lather & Stitch, logo, logo design, nature

By Ahmad

Function-inclined, detail-oriented graphic designer based in Dubai, combines traditional and digital creative skills in both print and on-screen arts.

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← Identity Design for NutriMusic → NutriMusic on Facebook

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  • Ahmad’s stock images on Shutterstock

Related Projects

  • Representing Lather and Stitch Identity
  • Identity Design for NutriMusic
  • Ahmad Ajlouny Brand Guide
  • Salalem Logo
  • Zeina Identity Design

Recent Artworks

  • eLobo Visual Identity
  • Deedy Brand Identity
  • Valentine’s Greeting Video from Zeina Interior
  • Zeina Identity Design
  • Logos in Dubai

Address

DMC Building 2, Floor 2, Desk 1-260
Dubai Media City, Dubai, UAE

© 2021 Ahmad Ajlouny

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