My graphic design graduation project: a commercial campaign to promote Faber-Castell by highlighting their environmental and social commitment, delivered mainly in the form of posters, in addition to brochures, billboards and stationary.
Product: Pencils (colored, charcoal, lead, i.e. wooden pencils).
Aspect: Social and environmental impact (without mentioning technical details of products).
Target: Kids and artists.
Drawings proficiency level: Intermediate (to encourage kids and immature artists).
Drawing tools: Faber-Castell Polychromos Color Pencils.
Medium: Posters (6).
The Earth Guideline
In each poster, the subject is drawn on a curved line— the Earth Guide. When all posters put together, these curved lines form a globe that expresses Faber-Castell’s global commitment: socially, environmentally, and economically.