My graphic design graduation project: a commercial campaign to promote Faber-Castell by highlighting their environmental and social commitment, delivered mainly in the form of posters, in addition to brochures, billboards and stationary.
Client: Faber-Castell.
Product: Pencils (colored, charcoal, lead, i.e. wooden pencils).
Aspect: Social and environmental impact (without mentioning technical details of products).
Target: Kids and artists.
Drawings proficiency level: Intermediate (to encourage kids and immature artists).
Drawing tools: Faber-Castell Polychromos Color Pencils.
Medium: Posters (6).
Posters
![Let's fight for forests](https://ahmadajlouny.com/wp-content/uploads/2007/05/01-Lets-Fight-231x300.jpg)
![A poster with an image showing a pencil supporting a small tree](https://ahmadajlouny.com/wp-content/uploads/2007/05/02-Devoted-to-Nature-231x300.jpg)
![Painting Forests Poster](https://ahmadajlouny.com/wp-content/uploads/2007/05/03-Forests-231x300.jpg)
![A shy maned wolf sheltered in a house built from Faber-Castell pencils](https://ahmadajlouny.com/wp-content/uploads/2007/05/04-Draw-and-Preserve-231x300.jpg)
![Knights of Nature Poster](https://ahmadajlouny.com/wp-content/uploads/2007/05/05-Always-Fighting-231x300.jpg)
![Forest Creator Poster](https://ahmadajlouny.com/wp-content/uploads/2007/05/06-Forest-Creator-231x300.jpg)
Theme Template
![theme template illustration](https://ahmadajlouny.com/wp-content/uploads/2016/11/template.png)
The Earth Guideline
In each poster, the subject is drawn on a curved line— the Earth Guide. When all posters put together, these curved lines form a globe that expresses Faber-Castell’s global commitment: socially, environmentally, and economically.
![all posters of my graphic design graduation project combined to form a globe](https://ahmadajlouny.com/wp-content/uploads/2016/11/globe.png)